At littleCITIZENS, we are dedicated to creating high quality
apparel essentials for the one who matters most—your child.


This venture began the day my daughter, Stella Laily, was born. It was the day that changed my entire world! As a first-time mom, I felt an immediate desire to give my very best, and to provide the very best. I went out of my way to find quality items, ranging from her clothing to her nursery furniture. I found a highchair made of beech wood rather than plastic and I bought only non-toxic, wooden toys. I splurged on a play centre made of formaldehyde-free material, diapers without risky chemicals, and blankets woven from the softest natural fibers. 

What I had difficulty in finding however, were the basics: well-made staples for her wardrobe. I wasn’t drawn to the mass-produced and highly synthetic stuff, or the impractical frilly pink pieces sold in most shops. What I wanted for Stella was what I buy for myself: everyday, easy essentials. Just a few short months after her birth, I began creating a line of refreshing, on-trend pieces with the modern mama in mind.

At littleCITIZENS, you’ll find calming colours; soft, natural, breathable fabrics and complimentary pieces to create quick, sophisticated looks. We ensure that every item is made with exceptional care and a whole lot of love!

I am so very excited to share this journey with all of you.
Thank you so much for stopping by!
- Jenny White, Owner & Designer



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